As described in our Privacy Policy, we collect personal information from your interactions with us and our website, including through cookies and similar technologies. We may also share this personal information with third parties, including advertising partners. We do this in order to show you ads on other websites that are more relevant to your interests and for other reasons outlined in our privacy policy.

Sharing of personal information for targeted advertising based on your interaction on different websites may be considered "sales", "sharing", or "targeted advertising" under certain U.S. state privacy laws. Depending on where you live, you may have the right to opt out of these activities. If you would like to exercise this opt-out right, please follow the instructions below.

If you visit our website with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we will treat this as a request to opt-out of activity that may be considered a “sale” or “sharing” of personal information or other uses that may be considered targeted advertising for the device and browser you used to visit our website.

Think Sustainable. Feel Luxury. Wear Rua Norte.

Rua Norte translates to Northern Street — a nod to our roots in Manchester and our journey south to Portugal, where every garment is thoughtfully crafted.

Why Portugal? It’s home to some of the world’s finest textile production, where exceptional quality meets ethical practice. This aligned perfectly with our vision: to create everyday pieces that feel elevated, durable, and inherently luxurious.

Our collections are brought to life in a small, family-run factory just north of Porto. Each garment is produced in limited batches and finished by hand — an approach that reduces waste, supports local artisans, and ensures every piece stands the test of time. Even our cotton is processed locally, within 15 miles of the factory, keeping our footprint small while strengthening the community we’re proud to work alongside.

Sustainability doesn’t stop at our clothing. From recyclable and compostable packaging to Oeko-Tex certified, non-toxic dyes, every detail is considered with both you and the planet in mind. We’ve partnered with GoodAPI, an amazing platform that helps us take real, measurable climate action. For every order, Rua plants one tree and removes 10 ocean-bound plastic bottles. This happens automatically, so your purchase directly supports reforestation and ocean clean up projects around the world.

Below you can see our live environmental impact tracker that shows the difference you help us make.

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